Project
Peter Nash Specialist Cars
Additional content Peter Nash’s case study shows how a long-term content partnership can evolve over time. What started as simple social media support became a more focused video-led strategy, helping the dealership reach more people and generate stronger engagement.
Year:
2022-Ongoing
Service:
Content > Distribution
Duration:
Ongoing
Budget:
Budget Disclosed
Overview :
Peter Nash originally needed consistent content to support their existing sales channels. Over time, the strategy evolved into a video-first approach that expanded reach, increased engagement and generated stronger social media enquiries.
Constraints :
Peter Nash needed content that did more than keep the page active.
Outcome :
What we did
For several years, we supported Peter Nash with consistent organic content.
We visited the showroom regularly to capture photography and light video content, keeping their social platforms active and aligned with their stock.
As our own portfolio and performance data developed, we were able to show the value of a more video-led approach.
With that insight, Peter Nash trusted us to evolve the strategy.
Our work included:
Regular showroom content shoots
Vehicle photography
Short-form video content
Reels and social-first content
More dynamic vehicle showcases
Content aligned with current stock
A shift toward video-first storytelling
Content designed to increase reach and enquiries
This evolution helped the brand move beyond simple posting and into a more effective visibility strategy.
The outcome
The shift in strategy delivered a clear improvement in performance.
Key outcomes included:
Video content generating hundreds of thousands of views
Significant increase in reach across Hampshire and surrounding counties
Stronger engagement
Noticeable uplift in social media enquiries
Clear validation of video-led content in the automotive space
Performance highlights included:
343k+ total monthly Facebook views
711 new followers
321% increase in content engagement
Strategic framing
This is a strong example of gradually evolving a client strategy based on trust, data and results.
The journey was:
Consistent content first
Proof of performance
Strategy evolution
Video-led visibility
Stronger enquiries
The key lesson:
When the right content format matches the right audience, visibility increases quickly.
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